Tuesday, February 13, 2007

Media Nomads and the walled gardens of media & technology.

So you are a old media publisher trying to stay in the game, or you are a tv channel
trying to keep your rating up? Maybe you even are a "New Media" or 
Internet Media company and still wondering were your audience went?
Did suddenly millions of people around the world loose interest in tv? Nope.
So what really happened?

Well, you see many people today have become media nomads. They like
to keep their freedom of choice even in 2007 when everybody is going haywire locking
up everything in case of osama should show up.   In the old media days people
had to accept whatever you guys had in your shop whether they liked it or not. 
Now they know better where to find what catches their interest and what they
like to watch and listen to. And until mediapublishers dont pay attention to this, people
will still be browsing, searching, finding and watching/listen to whatever they are 
interested in, even they wont finding it in your catalogues.. 

Can someone tell me why someone in 2007 should accept only having like 30
tv channels default in their cabletv when there is internet, the worlds largest social 
distribution channel, and in theory everybody in the world would be able to watch all tv channels 
in the world? 

This has already happened with radio and newspapers. Imagine if someone would regulate and say, "Hudson News or Barnes & Nobles 
can now only distrubute 30 titles of magazines, people wouldnt accept it of course.
TV is next. There are people i know that hasn't touched a tv set for a very long time. 
They find and download or watch streaming of their favourite tv shows on for instance Peekvid or Shoutcast. 
Or they watch live events and sports from arond the world on p2p 
streaming services online even if the quality of the stream may still seem poor.

Aware media nomads don't like nicely decorated walled gardens, even if they are
nicely decorated.  
Microsoft and Apple should understand and know the more they try to lock people in by using walled garden principles the more people want to get out.  
 
Closing people in with cool and useful stuff isnt the right way to get
people using your stuff. Let people be free.

The costs involved with old media formats and distribution were reflected on the price before. Now in 2007 when 
distribution of media basically is free, why should 
the costs of buying media yet be even higher than before?
Until Holywood and the Music & Media industry understands this problem, the torrentiation of media wont go away i think.  People are simply not willing to pay stiff prices for products they think should be offered at a lower price. 
And they are not willing to buy the same content in different formats over and over again.
Let people move their movies, books, cds etc around their different devices.
But, (and this is what media and publishing industry is still missing): People are willing
to pay up for unique quality content and experiences related to it.   
Let me pay less for the cd i download. between 1-5 bucks, depending on the quality.
I am willing to pay up for a concert ticket with a good seat and maybe with for
instance backstage pass, signed cover and some merchandise.  
The value lies in differentiation. 
Create a differentiated media market place, keep the technology open and 
create smarter ways to "release people" to your content by not 
"locking people up" in order to get it.